Long Lake
Bait, Tackle & C-Store
W2477 County Hwy B, Sarona, WI
Phone: (715) 635-3260
Email: longlakebait@centurylink.net
Your One-Stop Shop for Outdoor Adventures in Sarona
Located at the entrance to the Long Lake Narrows Boat Landing and along ATV/Snowmobile Trail 140, Long Lake Bait, Tackle & C-Store provides everything you need for a successful day outdoors.
What We Offer
Live Bait & Tackle: Available year-round to keep you equipped for fishing in any season.
Licenses & Registrations: Authorized agent for DNR fishing and hunting licenses, renewals, and trail passes.
Fuel & Supplies: 91 Octane Non-Ethanol Gasoline, oil, and 20-gallon LP cylinder exchange.
Beverages & Snacks: Cold beer, wine, liquor, ice, dairy products, ice cream, frozen pizza, and light groceries.
Wisconsin-Made Products: A selection of local goods to support our community.
Apparel: Long Lake logo items and bait shop branded wear.
Batteries: Interstate Batteries for marine, power sport, and automotive needs.
Boat & Watersport Rentals: Pontoon boats, kayaks, stand-up paddleboards, floating mats, and more available for day or week rental.
Rentals
Contact Us to Reserve Your Rental!
Have questions or ready to book? Call us at (715) 635-3260 or email longlakebait@yahoo.com. Rentals are launched and returned at the Narrows Landing. We’re here to help you make the most of your time on Long Lake! Learn more about our rentals and our process below.
Terms & Requirements
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Rental Day: 9:00 AM – 6:00 PM (Monday–Saturday) | 9:00 AM – 5:00 PM (Sunday)
Location: Rentals launched and returned at Narrows Landing
No refunds for early returns
Rental Rates: Daily or Weekly only (no pro-rated weekly rates)
Weather Policy: Reschedule if bad weather prevails
Reservation Deposit: Required at booking
Open credit card or $100 check accepted
Cancel 14+ days in advance for refund
$100 cancellation fee for no-shows or cancellations within 14 days
Cleaning Fee: $100 may apply at our discretion
Age Requirement: Must be 21+ years old (ID required)
Damage Deposit: Open credit card hold required; renter responsible for any damage
Gas & Oil: Not included; return with full tank (premium, non-ethanol only, 87–91 octane)
Taxes: State & County taxes not included
Note: We are not responsible for weather conditions.
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Anyone born after December 31, 1988 must complete and carry proof of:
Rental Options
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Day: $225
Week: $800
40 HP 4-Stroke Mercury Big Foot Outboard
Fishfinder, Live Well, Stereo, Swim Ladder, Bimini Top, 4 Swivel Seats
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Day: $275
Week: $900
60 HP Suzuki 4-Stroke Outboard
Bimini Top, Swim Ladder, Stereo, Live Well, Fish-Depth Locator, 4 Swivel Seats
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Day: $275
Week: $900
90 HP Yamaha 4-Stroke
Bimini Top, Stereo, Swim Ladder
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Day: $40
Week: $175
2 Available
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Day: $40
Week: $175
2 Available
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Day: $40
Week: $175
6 Available
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Day: $75
Week: $225
2 Available
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Day: $40
Week: $120
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Day: $30
Week: $90
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Day: $5
Week: $10
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Day: $8
Week: $20
Events
Anniversary Party
Each year, we host a special celebration to thank our amazing customers and community—and this year is extra meaningful! Join us for our Yearly Anniversary Party of owning Long Lake Bait & Tackle on Sunday, May 25th with delicious eats from Shank N Shig Food Truck and live music by For the Win. We can’t wait to celebrate with you!
